Brief
Create a short Proof of Concept for the Advertising Campaign of Coca-Cola’s new brand campaign: "Reach for the Stars, Reach for a Coke." partnering with KitBash3D.
Executed in: Houdini, Nuke
Concept
Journey to the Planet：
This animation follows a small spaceship traveling through the stars, discovering new lights and worlds along the way.
Its journey ends on a planet with a Coca-Cola factory, showing that when you reach for the stars, you can always reach for a Coke.
The Coca-Cola factory planet becomes the journey’s final stop and a source of energy and joy, turning the brand’s optimistic, youthful spirit into a cosmic adventure where “Reach for a Coke” symbolizes refreshing inspiration and shared happiness.
Assets Preparation
First step is to texture the cola model and create extra details on the bottle.
Organize the 60 assets from KitBash3D for the layout, this would make the later process easier.
Challenges:
Some models need to be edited to be able to animate with.
I separated the cargo into different section so I would be able to animated the landing properly.
One of the challenges of editing the assets is the 6-wheel rover. To get a 6-wheel vehicle to move correctly, I separated each wheel and used customized car-rig for ti to work.
Breakdown
