Brief
Create a short Proof of Concept for the Advertising Campaign of Coca-Cola’s new brand campaign: "Reach for the Stars, Reach for a Coke." partnering with KitBash3D.
Executed in: Houdini, Nuke
Research of Satisfying Video
I found there are some unique qualities of a satisfying loop:
Smoothness and continuity:
The start and end of the loop connect seamlessly, giving viewers a sense of wholeness. When the brain can predict the result, it produces a sense of satisfaction.
The start and end of the loop connect seamlessly, giving viewers a sense of wholeness. When the brain can predict the result, it produces a sense of satisfaction.
Rhythm and symmetry:
Visual elements often show order, repetition, or symmetry, creating a sense of harmony.
Visual elements often show order, repetition, or symmetry, creating a sense of harmony.
Texture and sound:
Many videos include ASMR-like sounds (crunches, swishes, scrapes), stimulating tactile imagination and enhancing pleasure.
Many videos include ASMR-like sounds (crunches, swishes, scrapes), stimulating tactile imagination and enhancing pleasure.
Tension:
A satisfying experience usually incorporate tension, building up and then release the tension to fulfill the audience.
A satisfying experience usually incorporate tension, building up and then release the tension to fulfill the audience.
Concepts
Concept 01(chosen): Inspired by domino falling, I wanted to mimic the real-life movement of a ball breaking through a row of blocks, incorporating sound effects.
Concept 02: Have a fluid animation of waving fabric and interrupt the calm with surprising vibration on the surface by using fabric simulation inside Cinema.
Animation Evolution
I explored different animation and composition during the first and the second pass. After talking with my art director, I started focusing more on how to create a satisfying moment for the audience by building a tension and then release it.
The loop itself need to be interesting enough to satisfy the audience, and the trainwreck also need to be more unexpected and dramatic.
Sound Design
Getting inspiration from piano and dominos, I worked with Kelly Warner to imitate real-life sound that add to satisfying experience of the animation.
We used piano and duplicated dozens of plastic-brick sound to create sound that could work appropriate with he animation.
Technical Execution
I used a lot of effectors to get the pieces influenced by the ball naturally, including position move, color change and delay effect. And by combining key frame animation with random effector, I was able to animate the smooth settle in a natural way.
It is important to have all the effectors and filed organized so that each one can work effectively.
Final
