Design Challenge
We created an explainer video for the article titled "little videos are cooking our brains" by Adam Clark Estes. We wanted to mimic the feeling of what the article with the challenge of having no voice over to guide viewers.
Executed in: After Effects, with Abigail Atwell
Research of Vox
Founded: 2014
Founders: Ezra Klein, Melissa Bell, and Matthew Yglesias
Focus: Vox covers politics, culture, technology, science, and global affairs, often using visuals, timelines, and “explainer” articles or videos.
Style: Voxs explainers answer why and how questions. Clean design using graphs, live footage and collage having a unique design according to each stories.
Founders: Ezra Klein, Melissa Bell, and Matthew Yglesias
Focus: Vox covers politics, culture, technology, science, and global affairs, often using visuals, timelines, and “explainer” articles or videos.
Style: Voxs explainers answer why and how questions. Clean design using graphs, live footage and collage having a unique design according to each stories.
Concepts
Concept 01(chosen):
Vertical videos are hypnotizing our gaze manipulating our focus.
Design would have a digital feel while implementing Vox general design style.
Design would have a digital feel while implementing Vox general design style.
repetition
saturated colors
brain rot = short thrill vids
Concept 02:
AI-generated content is robbing us of our attention, reshaping and adapting to the thrill of Vertical screens.
Referencing the eye-catching effect of pop-art.
Bright/bold
Exaggerated forms
Design Quilt
Animatic
The Icosahedron
To start, I build the icosahedron manually to allow better control on each piece.
Then I created 5 slider to give more control of the explosion.
I used Chatgpt to create expressions on Position and Orientation to make the pieces move randomly while looking realistic.
Vibe Coding Exploration
Expressions For After Effects
Precomps
3D render in After Effects
